Psychological Color and Texture in Marketing and Textile Printing Design

Abd El-Aziz, Eman; Abdelraouff, Aya; El-Desoky, Salsabiel S.; El-Bahrawy, Ghadeer A.; Ezat, Hager A.; Abd El-Rahman, Reham; Hassabo, Ahmed G.

doi:10.21608/jtcps.2023.220500.1194

Psychological Color and Texture in Marketing and Textile Printing Design

Document Type : Original Article

Authors

¹ Benha University, Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Benha, Egypt

² National Research Centre (NRC), Textile Research and Technology Institute (TRTI), Pre-treatment and Finishing of Cellulose based Textiles Department (PFCTD), El-Behouth St. (former El-Tahrir str.), Dokki, P.O. 12622, Giza, Egypt

10.21608/jtcps.2023.220500.1194

Abstract

Since the beginning of the 21st century, there has been a surge in interest in color research (and in sensory marketing in general). In addition to discussing emerging color research contained in this special issue, this article also provides a discussion of theoretical frameworks for understanding color and provides technical guidelines for creating color stimuli. This research focuses on the importance of colors and their impact on design and marketing in general and the design of textile printing in particular so that we increase customers' appetite for the product and study colors, tines, tones, shades, and wheel colors. We will not forget the role of texture in the design as it adds an aesthetic value to the design and upgrades it.

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