The psychological impact of color on the recipient through fixed advertising

Document Type : Original Article

Authors

1 Benha University, Faculty of Applied Arts, Advertising, Printing and Publishing Department, Benha, Egypt

2 National Research Centre (NRC), Textile Research and Technology Institute (TRTI), Pre-treatment and Finishing of Cellulose based Textiles Department (PFCTD), El-Behouth St. (former El-Tahrir str.), Dokki, P.O. 12622, Giza, Egypt

Abstract

Color is a feeling that the eye reflects to us as a result of the analysis of white light. It is a characteristic and effect produced by the retina, which analyzes the trichromatic color of those who see it, whether it is a pigment or light color. It is a factor in appreciating things and adding contrast between them and the formal aesthetics. Choosing colors in designing things is important. This is because colors do not only show appearance, but also have other goals and meanings. Colors cannot be chosen inappropriately because they have a negative or positive effect depending on how well they are chosen. The design will not succeed if inconsistent colors are chosen.

Keywords

Journal of Textiles, Coloration and Polymer Science

Articles in Press, Accepted Manuscript
Available Online from 16 February 2024

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History

  • Receive Date: 28 December 2023
  • Revise Date: 06 February 2024
  • Accept Date: 16 February 2024

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