A Fusion of Creativity and Technology: The Art of Design and the Role of Printing Materials in the Digital Transformation

Document Type : Original Article

Authors

1 Benha University, Faculty of Applied Arts, Advertising, Printing and Publishing Department, Benha, Egypt

2 National Research Centre (NRC), Textile Research and Technology Institute (TRTI), Pre-treatment and Finishing of Cellulose based Textiles Department (PFCTD), El-Behouth St. (former El-Tahrir str.), Dokki, P.O. 12622, Giza, Egypt

Abstract

The research explores the relationship between creativity and technology in the context of digital transformation, with a focus on the role of printing materials. It aims to understand how the fusion of artistic expression and technological advancements shapes the creative process and design. The study examines the impact of digital technology on creativity and design, emphasizing the significance of printing materials. It explores how digital technology and printing materials can expand the boundaries of creativity and contribute to innovative artistic experiences. The research highlights the opportunities and challenges that come with technological advancements and how designers can optimize them. It also emphasizes the transformative role of printing materials, including 3D printing, in shaping the artistic and design landscape in the digital era. The study provides insights into how the interplay between creativity and technology can shape the future of design and art in the digital transformation, emphasizing the importance of balancing innovation and technology for limitless creative experiences.

Keywords

Journal of Textiles, Coloration and Polymer Science

Articles in Press, Accepted Manuscript
Available Online from 18 February 2024

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History

  • Receive Date: 29 December 2023
  • Revise Date: 17 February 2024
  • Accept Date: 18 February 2024

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