The Impact of Printing Technology on Advertising and Consumer Behavior

Document Type : Original Article

Authors

1 Benha University, Faculty of Applied Arts, Advertising, Printing and Publishing Department, Benha, Egypt

2 Faculty of Applied Arts, Benha University

3 National Research Centre (NRC), Textile Research and Technology Institute (TRTI), Pre-treatment and Finishing of Cellulose based Textiles Department (PFCTD), El-Behouth St. (former El-Tahrir str.), Dokki, P.O. 12622, Giza, Egypt

Abstract

The printing industry and the advancement of printing machines have had a significant impact on human civilization, which has contributed to the survival and global dissemination of numerous sciences. The politics, economy, and cultural advancement of human societies have all been impacted by this industry. The advancement of printing technology and its effects on advertising have greatly increased public knowledge about food products, services, and other related topics while also motivating consumers to buy particular goods. From 1942 until 1952, advertisements in Iran introduced consumer items and everyday life occurrences, alluding to the economic policies of the former regime. Following the June 6, 1942, public uprising, the government concentrated on creating propaganda materials and communication networks, which resulted in the Ministry of Intelligence being established later that year.

In order to better their circumstances, uphold the values of mutual aid among class members, and defend and advance their rights, advertising groups came together to establish the Union of Advertising Organizers. A novel finding in imaging and advertising is the print industry's capacity to mold and display propaganda and illustration work, as well as its influence on advertisements in Iran in the 1380s. Iran saw the introduction of printing machines and the printing industry relatively late, yet a large number of printing houses were established, producing books, periodicals, and newspapers.

Keywords

Journal of Textiles, Coloration and Polymer Science

Articles in Press, Accepted Manuscript
Available Online from 29 February 2024

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History

  • Receive Date: 11 January 2024
  • Revise Date: 23 February 2024
  • Accept Date: 29 February 2024

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