Keywords = advertising
The Psychology of Color and Its Effect on Branding

Articles in Press, Accepted Manuscript, Available Online from 13 February 2024

Toqa M. Maghraby; Aya E. Elhag; Rawan M. Romeh; Dalia M. Elhawary; Ahmed G. Hassabo


Psychology of the color of advertising in marketing and consumer psychology

Articles in Press, Accepted Manuscript, Available Online from 13 February 2024

Rawan M. Romeh; Dalia M. Elhawary; Toqa M. Maghraby; Aya E. Elhag; Ahmed G. Hassabo


The psychological impact of color on the recipient through fixed advertising

Articles in Press, Accepted Manuscript, Available Online from 16 February 2024

Marwa M. shamiea; Aml S. Elkhayat; Fatma K. El-Shafey; Eman L. Mohamed; Ahd M. Fouad; Ahmed G. Hassabo


The Impact of Printing Technology on Advertising and Consumer Behavior

Articles in Press, Accepted Manuscript, Available Online from 29 February 2024

Menna A. Alkaramani; Iman G. Elbadwy; Zainab Alazab Awad; Mariam A. Eida; Hasnaa S. Soliman; Ahmed G. Hassabo